Signal AI advances translation coverage and quality with new provider, DeepL
If a high-impact outlet in Tokyo, a regulatory filing in Brussels, or an influential voice on social media in Sao Paulo mentions your brand name, you need to interpret that risk immediately. Yet for global organizations, these reputational threats or even whitespace opportunities are often hidden behind language barriers.
Traditional monitoring tools often rely on basic translation that misses nuance. Or worse, it misses the mention entirely due to poor entity detection. We know this has been a recurring pain point, particularly for our customers monitoring Asian languages.
To fix this, we’ve switched our primary translation provider to DeepL, a leader in language AI.
Why we chose DeepL
During our evaluation, DeepL significantly outperformed other providers on both accuracy and speed. They maintain a 94% head-to-head win rate against major competitors regarding translation quality.
As Signal AI CEO and co-founder David Benigson explained in the Signal AI webinar, The Intelligence Advantage: What’s Next for Signal AI:
"We want to continue to enhance the quality and accuracy of the translation of foreign language content for our customers... DeepL is one of the world's leading AI translation engines. We are bringing their technology into the Signal AI platform so that we're able to bring you real-time translation of a multitude of different languages."
What this means for your monitoring
This move to DeepL isn't just a technical upgrade; it’s a performance enhancement that directly impacts strategy:
- Sharper Insights: More accurate translations lead to more reliable named entity detection. Our AI engine, AIQ, is now better at identifying your brand, executives, and competitors within non-English content
- Noise Reduction: Better accuracy means improved search results and less time spent manually filtering irrelevant data
- Reliable Data: Improved latency and fewer timeouts mean translated content arrives closer to real-time, significantly reducing the risk of dropped articles
- Expanded Coverage: You can now translate from 120+ languages, including new additions like Nepali and Sundanese
Translating Premium Social for the first time
Roughly 35% of social posts from influential voices are not originally in English. Previously, this created a massive coverage gap for reputation and risk leaders.
By integrating DeepL, we are now translating non-English Premium Social content for the first time. This makes roughly 50% more premium social content accessible, providing a truly global view of the conversations that matter most to your brand.
You can now track critical conversations from the world's 100,000+ most influential voices across multiple social platforms with high accuracy.
Ready to see the translation difference?
If you have questions about these improvements or want to review your current language configurations, reach out to your account team or book a demo to see our global reputation and risk intelligence in action.