L&G is one of the UK’s largest life pension and asset managers, a Fortune 100 company operating on a global scale.
Edyta Borowy is the Group Corporate Reputation and Insights Manager at L&G, a FTSE 100 company. Since joining in 2018, she has led efforts to shape and protect the company’s corporate image, manage its reputation, and deliver strategic media intelligence to the Group Management Team.
Objectives
- Demonstrate Communications’ impact on overall business objectives with consistent, high-quality data and proof points.
- Present reputation metrics in a way that will continually engage L&G’s Executive Committee.
- Maintain consistency across reporting lines, aligning data points across multiple departments and functions.
Solutions
In a close collaboration and tailored measurement program to report to senior stakeholders, L&G has partnered with Signal AI to streamline their quarterly reputation reviews to the Group Management team:
- Daily media tracking with real-time data via the Signal AI platform to feed into quarterly or annual reviews
- Daily snapshots sent directly to the CEO and reports for the need-to-know on L&G coverage, competitors, as well as industry news, via Curated Newsletters
- 4 bespoke Dashboards built for a global overview, spokesperson/CEO coverage, competitor cohorts, and key reputation drivers & messaging pillars.
- Quarterly Media Impact reports help present the right metrics to the ExCo, feeding into L&G’s Quarterly Reputation Reviews.
Impact
“Thanks to our ‘always on’ Signal AI’s Dashboards, I can track all individual KPIs and events on a daily basis and then work with the Signal AI analysts who help me to verify, organise and scrutinise large volumes of AI-organised data into human-enriched reports."
- Edyta Borowy, Group Corporate Reputation & Insights Manager, L&G
Effectively Navigated Business Transition as a Reputational Risk:
Edyta leveraged media intelligence and CEO coverage analysis to proactively manage reputational risks during a leadership transition, supporting L&G’s new strategic direction and messaging.
Valuable Competitor Cohort Breakdown to Look Around Corners:
Helps L&G team report on mention volumes for competitor sponsorship coverage, trends in the broader insurance and asset management industry, as well as reputation risks impacting competitors (e.g., negative sentiment spikes due to redundancies)
Tracking Real-time Investor and Analyst Activity to Gauge Message Penetration:
Dashboards data analysis leveraged in real-time for days where there is investor or analyst coverage and live reactions to L&G’s updates.
Streamlined Measurement Program Across Departments:
The Signal AI partnership helps PR & Media Intelligence Teams align measurement across departments, acting as a single source of truth across Corporate Affairs, PR teams, Reputation Risk, Investor Relations, and External Affairs.
Learn more about our reputation management solutions and measurement programs: Request a demo here.