Reorganize, Reenvision, & Reinvigorate, with Lorelle Atkinson of The Aspen Institute

9/5/2025

On today’s episode of Signal in the Noise, we sit down with Lorelle Atkinson, who is the Vice President of Comms and Marketing at The Aspen Institute. In this jam-packed conversation, we cover:

  • Lorelle's storied career in government and how she ultimately landed at The Aspen Institute, which is a global network of change-makers working to solve the greatest challenges of our time.
  • How she's navigated the challenges that have come her way - like making a difficult business case, getting approval for funding, or proving ROI - with transparency
  • And, how she's managed org design with the mindset of a Strategist within the Comms function

For more episodes, check out the Spotify channel to listen or the YouTube channel. This transcript has been edited for length and clarity.

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Signal in the Noise is a podcast dedicated to helping today's business leaders navigate the complexities of decision-making by leveraging data and groundbreaking technology—first and foremost, artificial intelligence (AI). You can also watch the interview on our Signal AI YouTube channel here.

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