Back to insights
Article • 08/06/2021

The State of Decision Making Report 2021

Businesses have never had to consider more information when making decisions, but it’s in fact this vast amount of data, coupled with its ever changing nature that makes decision making more complex than ever.

Increasingly, decision makers at leading companies are factoring in reputation in their decision making over profit, according to The State of Decision Making Report 2021.

This Signal AI research has shown that reputation is the major priority for business leaders when it comes to making decisions for the organization. We surveyed 1,000 C-suite leaders from companies of more than 500 employees about decision making within their business, the biggest blockers to the decision-making process, and how technology can be applied to improve its results.

When asked about the biggest blockers to the decision-making process, C-suite leaders cited the vast amount of data and a lack of time. But by applying technological solutions to that process, the respondents also said they would see better results from decisions.

Read the full report here.

You may also like

View More
Article

4 Controversies of the Paris Olympics in the Media

As a major global event, the 2024 Paris Summer Olympic Games have received plenty of news coverage this summer. However, the spotlight isn’t only on athletic prowess and global unity. Controversial topics abound, from doping scandals to environmental concerns, casting a shadow over the events.  Using Signal AI’s AI-powered platform, we analyzed external intelligence to […]

Read more
Article

‘Come to the table with data’: Insights from Prudential and SAP Communications leaders

The Communications industry, and particularly the role of Communications leaders, has seen a huge transformation in recent years. We’ve gone from a communications world led by intuition and gut feeling to more advanced data-driven decision-making. Reputation management is also pressingly important across the C-suite and key stakeholders. How can today’s Communications leaders better position themselves […]

Read more
Article

Sentiment Analysis Measured Your Way: Introducing Configurable Sentiment

For Corporate Communications leaders, sentiment analysis has been the key to understanding public perception. But sentiment can be subjective—from company to company, what your internal team decides is ‘positive,’ ‘negative,’ and ‘neutral’ sentiment can be a subjective reporting decision. Now, Signal AI’s new Configurable Sentiment Analysis feature gives communicators the power to choose how to […]

Read more
Article

4 Controversies of the Paris Olympics in the Media

As a major global event, the 2024 Paris Summer Olympic Games have received plenty of news coverage this summer. However, the spotlight isn’t only on athletic prowess and global unity. Controversial topics abound, from doping scandals to environmental concerns, casting a shadow over the events.  Using Signal AI’s AI-powered platform, we analyzed external intelligence to […]

Read more
Article

‘Come to the table with data’: Insights from Prudential and SAP Communications leaders

The Communications industry, and particularly the role of Communications leaders, has seen a huge transformation in recent years. We’ve gone from a communications world led by intuition and gut feeling to more advanced data-driven decision-making. Reputation management is also pressingly important across the C-suite and key stakeholders. How can today’s Communications leaders better position themselves […]

Read more
Article

Sentiment Analysis Measured Your Way: Introducing Configurable Sentiment

For Corporate Communications leaders, sentiment analysis has been the key to understanding public perception. But sentiment can be subjective—from company to company, what your internal team decides is ‘positive,’ ‘negative,’ and ‘neutral’ sentiment can be a subjective reporting decision. Now, Signal AI’s new Configurable Sentiment Analysis feature gives communicators the power to choose how to […]

Read more
View More