In today’s narrative landscape, tides can change swiftly. With these rapid shifts, it’s nearly impossible for PR, communications, or reputation management teams to stay up-to-date on all the trends you care about (or the ones you haven’t discovered yet).
For teams tasked with strategic planning, making sense of the vast media landscape requires immense effort, many hours of manual research, or a dedicated team of analysts. Traditional methods like Boolean logic can only take you so far, leaving executives relying on gut feel to identify impactful corporate narratives.
What if you could take a birds-eye-view landscape approach to quickly understand the underlying themes and narratives trending across any brand, industry, geography, or time period?
That’s where Signal AI’s latest innovations come in. Our reputation intelligence platform offers in-depth data analysis features, including Key Stories, Topic Analysis, and the latest, Theme Landscape.
What is Theme Landscape?
Theme Landscape is an AI-powered analysis tool that provides an accurate landscape view to identify key narratives in media by themes for simplified strategy-building.
This tool offers informative data visualizations to help you quickly understand what’s trending in the wider business landscape without having to absorb millions of pieces of information. Now, you can quickly and easily explore a brand or industry’s thematic narrative landscape to discover trends in a tangible, insightful format.
How does Theme Landscape work?
Signal AI’s Advanced Analytics features are powered by Signal AI’s proprietary AIQ engine, which processes over five million documents daily from traditional news to podcasts, blogs, and more, across 75 languages and 226 markets.
Signal AI’s reputation intelligence platform translates that vast amount of global data into powerful data visualizations. Theme Landscape utilizes an advanced algorithm, identifying dynamic ‘themes’ that go beyond predefined topics with easy-to-understand descriptions.
Theme Landscape in action
By blending the quantitative and qualitative, users can explore both the breadth and depth of data. Let’s take ‘AI Revolution’ as an example theme:
- Instantly identify and explore the key narratives surrounding a brand, person, or industry. Visualize how themes relate within the context of a key topic. See the AI-produced hierarchical clustering of themes to explore the interconnection.
- Analyze the most important themes with sorting options based on story size, polarity, and sentiment analysis. Discover whitespace opportunities and potential reputational risks based on negative sentiment.
- Elevate your strategy to discover how themes change over time. Using data-driven insights, easily report which themes are gaining momentum, losing steam, or just a flash in the pan. Prioritize your messaging and narrative strategy based on the areas with the highest risk.
What are the benefits of Theme Landscape?
With Theme Landscape, unlock powerful narratives through advanced thematic analysis:
- Spend more time developing and executing informed communication strategies, and less time on research
- Eliminate reliance on intuition or guesswork and be truly data-led
- Stay ahead of the curve by making informed strategic decisions
